Tuesday, March 20, 2012

Selling Tea to China

I spotted an interesting news story the other day - a Scottish businesswoman, Anita Crook, has managed to sell tea to China.

This makes me very curious about Ms. Crook's business, Jenier World of Teas. They stock an excellent mix of black, herbal, fruit, oolong, white and green teas, as well as rooibos and flowering teas. But even so, how did they manage to sell tea to China?

Anita Crook says “Never in my life did I think I would be selling tea to China. It is known around the world as the place from where the first cuppa originated – the home of tea, if you will [ . . . ] But I was told by this company that they like the aromatised type and struggle to get the kind of higher quality flavoured tea I stock in their own country.”

Jenier World of Teas has only been in business for three years and they have already achieved the impossible! Prior to starting her business, anita Crook was a plain-clothes investigator for Customs & Excise in the UK. I'd say she would be an interesting person to chat to over a cup of tea!

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